Social media has incredible influence over the way we communicate and use the Internet. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here’s Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many initially think them to be. You can like, follow, or share something on social media any a myriad of reasons, and Google has a hard time knowing what those intentions are.
Search Ranking Factors 2015: Understand how the deck is stacked:
Search Engine Ranking Factors 2015:
Does Social Media Affect SEO? Matt Cutts Answers:
All Our Social Media & SEO Data Studies: