Social Signals SEO – Here I’ll show you a quick and simple test that you would be crazy to believe Google does not look at social signals when it comes to ranking content.
Written updates posted here: http://www.donotdwell.com/social-signals-seo/
This Q & A was posted in the Blogging Boost facebook group and I definitely think it’s something we should discuss.
Here is the comment I dropped in with this video to hopefully talk with Mason and get some feedback. I personally have been working from home now for 8 years and feel like I have a good grasp on SEO although I would not consider myself an expert.
I just try to think things that make sense in my mind as to how they would relate to how Google’s algorithms logic is.
In reference to this:
Q: Do you know how Pinterest helps SEo outside of increased traffic to a site? I mean does having an item pin boost your rank?
A; I really don’t think social signals have anything to do with ranking. I think posting something to Twitter or Google + often help you get indexed faster because Google indexes tweets and G+ posts. Overall if social is a factor it’s a small one.
Considering the Internet of Things and Google’s RankBrain treating any and all things (platforms, profiles, terms, everything single little thing) as an entity. I find it to be an odd assumption that social signals are not looked at more heavily by Google considering they are so hard to acquire.
For instance RankBrain sees me sharing the same thing 50 times over a year, yeah they will probably not give it much love seeing as how it is me, my profile, (one entity) marketing/pushing the content (another entity) on let’s use twitter as an example (another entity) without engagement from any other profiles (again entities).
Yet if more people were to share said content and it were to go viral across many profiles naturally, cyclonically, then that is definitely considered given the quality of those profiles (as ranked by RankBrain – meaning RankBrain will know if a profile or retweet trash or a human being that actually gets engagement from their audience).
Then yes, absolutely (in this such case) these social signals are considered and I do not think they are given low weighted ranking power. These signals would fulfill that slice of the pie that are allotted to the entire pie of ranking. Is there any breakout weight for crazy engagement? I don’t know. Is the increased ranking provided by these signals only temporary because such engagement would undoubtedly lead to more signals other than social ones as in natural backlinks and mentions across multiple various entities. Yeah I would believe that, it makes sense.
Social signals are nearly impossible to fool. Even given, paying for paid placements on social media platforms, you would have to spend a very large sum to accrue a large amount of engagement that some other thing might get completely get naturally for completely free. RankBrain with more accuracy than humans can rank and rate the quality of an entity and how strong its association is in relevance to other entities.
Pinterest Marketing: https://www.youtube.com/watch?v=yO9LBZaQCE8&list=PLTC-IAlpSfbpr3atQt3fAg0YKrPL61iHf
Social Media Marketing: https://www.youtube.com/watch?v=HEivRvXHG5E&list=PLTC-IAlpSfboZon1yrV6KTBaJHw8XNwuB
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