Social Signals – SEO Impact

Social Signals – SEO Impact

Will your Twitter stature affect your website’s rankings? In short, the answer is “yes,” according to a recent article written by Search Engine Land’s Editor-and-Chief, Danny Sullivan. The article confirmed circulating suspicions that search engines were using social signals in their algorithms. Search engine algorithms have relied heavily on using the number and quality of external links that point to a site as a signal of credibility. Links posted by web owners on other sites, such as Twitter, typically involve a “nofollow” attribute added to the links, therefore negating search engines from passing link popularity value to the linked site. But, as stated in the article, websites links posted on social networking channels have begun to alter the rankings and Bing and Google have admitted to using indicators from Twitter as a factor of relevancy in their rankings in both web and real-time results. How will this affect marketers? Moving forward marketers should focus on integrating their SEO and social strategies. Think about how you can integrate your target keywords through anchor text links placed on social channels.

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