This ecommerce SEO tutorial walks you through the 5 core steps to rank your online shop in Google and get free traffic to your product and category pages.
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Rather than providing a list of random ecommerce tips, Sam Oh teaches a step-by-step process that will help you get more organic traffic to your online shop with search engine optimization.
Here are the key topics covered in this tutorial:
► The two absolute must-dos for all online shops.
► How to do keyword research for product and category pages (it’s different).
► On page SEO and optimization of product and category pages.
► All-things technical SEO (including faceted navigation).
► Link building strategies specifically to product and category pages.
► Content marketing for ecommerce SEO (and why you should do it).
Whether you’re looking to gain traction for your Shopify, Magento, Woocommerce, or OpenCart store, these tips will help you rank your money pages in Google search for passive and consistent traffic.
As mentioned in the video, if you want to hit the ground running with your content marketing efforts, then watch this SEO tutorial, which is very helpful for blogging.
1:15 Must-do’s for online shops
2:32 Research keywords for your product and category pages
7:26 Get onto on-page optimization
10:56 Nail technical SEO
14:42 Build links to your product and category pages
19:42 Do content marketing
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