How Blogging Gets Better With Pinterest
Businesses are excited about the prospect of using Pinterest on their marketing effort. Why not? Pinterest has demonstrated that it can generate traffic and interest just like the older and more established social networks out in the wild. Considering that from a few users, the user base of Pinterest has exploded to 20 million users making it the third largest social media network in the world.
Blogging has become a small business on its own. Bloggers rely on traffic to monetize their content. More often, bloggers use search engine optimization as the primary driver for traffic. However, more bloggers have seen the light and has started tapping into Pinterest as a way of generating traffic. If you want to know more about how Pinterest can help your blog then read on.
Bloggers can start off by striking the correct balance of photos and text on their blogs. Photos are the best way to utilize the power of Pinterest. The way Pinterest is designed will make or break your foray into using the social media network for your traffic needs. It is important that the photos that you put on your blog are compelling and “pin-worthy”.
You need not to pin every blog post on Pinterest. Pin only those that will surely captivate first-timers to your site. A blogger that selectively pins his posts on Pinterest will have better results. Make sure the photos that you pin are those that have established rapport with your readers to maximize the traffic potential. For example, a render of the new smartphone model will surely be a driver for your tech blog knowing people are tuning in frequently for your updates on the next big smartphone to be launched.
A blogger needs to be selective on what pin image he will use. The pin image will make or break how you will fare in Pinterest. A good image will encourage people to re-pin your image and generate traffic for your blog. The hard thing about this is the fact there is no right or wrong answer. It is a judgment call.
Now, did you know that over 80 percent of pins in Pinterest are just re-pins? Think about this statistic and make sure that your images are all original. Learn how to get valuable visual content so that it will allow people to circulate what you have in order to get tons of exposure for your blog.
A good example is an infographic. An infographic combines text and graphics for maximum information dissemination. People learn faster and easier through infographics than just plain text or pictures alone. It combines the power of the graphic in drawing interest and the power of text to explain things. Another good way of increasing traffic to your blog is through pinning more tutorials and teasers. Teasers have been working for the movie industry for so long and it should work for you too. Tutorial pins, on the other hand, have a higher pin rate than the average pin. People like to learn something and teasers are great way to tickle the fancy of a lot of people.
What is crucial in using Pinterest is to make your blog more robust. Pinning is just one aspect but the brunt of the work is to make a repeat impression after people click on the pin. If users find out that there is nothing to gain after clicking on the pin, you will not be able to gain the leverage of Pinterest to work in your favor.